Friday, February 5, 2010

PUMA PWR-C 1.10 FG Soccer Boots in Black/White/Wild Lime

History in the making

We are proud to welcome the Power Cat


PUMA PWR-C 1.10 Firm Ground Soccer Boots in Black/White/Wild Lime

arrived at our lair a few days ago, and it was a truly monumental experience for us. Being that we're in the biz of providing the best gear in WORLD SOCCER, we're pretty stoked, psyched and all around giddy over our newest feline friend.

PUMA is going heavy on power, hence the newest line of PWR-C products already here and forthcoming.

Power.10 Football Boots

The new PowerCat 1.10 statement boot heads up PUMA's new Power concept silo, replacing Protection and v-Konstrukt. The primary benefit and design feature of the PowerCat is the new ‘PowerGil Technology.’ Inspired by the ruthless attitude of the white shark, this feature enhances your kicking power by putting extra power behind the ball as it is released. The material mix on the upper – using a combination of soft thin kangaroo leather in the vamp with synthetic microfiber around the heel area – keeps the weight down to boost control and touch as well as deliver a very comfortable product for the top level player.

In addition to the major technical benefits, the PowerCat also represents a major PUMA Football milestone as it is the first strategic football footwear introduction since 1958 not carrying the trademark PUMA Formstrip. The PowerCat uses PUMA Cat branding on the medial and lateral side. PUMA ran several camera tests in stadiums in the last six months to ensure that this product delivers on both shelf appeal and on-pitch visibility.

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