Wednesday, February 10, 2010

England 10/11 Away Soccer Shirt

Last year England and Umbro launched the historic home 'tailored' shirt - it's such a great shirt they'll keep it around for World Cup 2010.

Not only that, Umbro has topped itself by creating the brand new

Official Umbro England 10/11 Away Soccer Shirt!

Unlike the home shirt, the away shirt is made up of three distinct panels consisting of different technical fabrics, each one aimed at providing players with the best possible advantage:

1. The front panel of the shirt is designed for comfort and therefore contains a high cotton content. It also features a sloping neck to increase ventilation to the player’s body.
2. The back and side fabric includes a mesh to help ventilation and to take moisture away from the player’s skin.
3. The sleeves, inspired by the 1966 England kit, have a high elastane content which allows maximum player movement.

While the new away shirt was certainly inspired by the 1966 red Aztec shirt worn by England, this contemporary shirt is very much designed for the modern footballer. The critically acclaimed conceptual designer and artist, Aitor Throup, designed the new away kit. Aitor is a Creative Consultant to Umbro and he wanted to make the players as comfortable as possible, so they can concentrate on what’s important: winning football matches. To that end, the England away kit is full of small yet significant touches, such as the diagonal, spiralling seam of the sleeve and the ergonomic shape of the shorts which avoids any disruption during movement.

There are also plenty of subtle, stylish elements to the kit – the clean white soles of the red socks, and the differing shades of red used to mark out the different panels on the shirt. “We didn’t want to design another concept just for the sake of it”, Aitor stated. “If you look at the ’66 shirt, there’s a real design restraint to it all. If you take that approach, but on a modern form, you can get to some really new and interesting places.”

Through individual fitting sessions with the England team, Umbro were able to create a bespoke, smart fit for each player. Both the team and Capello are pleased with the result.

“The new England kit perfectly compliments my vision for the England team featuring a blend of performance, determination and pride. Umbro’s approach to English football tailoring has created a smart kit that the players will feel confident wearing in South Africa” said England manager Fabio Capello.

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