Yesterday was show & tell - today, it's time to pre-sell.
Nike has officially released the following key products for their World Cup 2010 federations:
Brazil 10/11 Home & Away Jersey,
USA 10/11 Away Jersey, Netherlands 10/11 Away Soccer Jersey, Portugal 10/11 Away Soccer Jersey, Australia 10/11 Away Soccer Jersey, Serbia 10/11 Away Soccer Jersey, South Korea 10/11 Away Soccer Jersey & Slovenia 10/11 Away Soccer Jersey. The products pictured (as well as many more we could not include)
In case you haven't heard, for the first time, all of Nike’s national teams, including Brazil, Portugal and USA, will wear jerseys made entirely from recycled polyester, each one produced from up to eight recycled plastic bottles.
“This summer in South Africa Nike will give footballers an edge by providing the newest and most innovative product for the game’s greatest players,” said Charlie Denson, President, Nike Brand. “With today’s announcement, we are equipping athletes with newly designed uniforms that not only look great and deliver performance benefits, but are also made with recycled materials, creating less impact on our environment.”
To make the 2010 national team kits, Nike’s fabric suppliers sourced discarded plastic bottles from Japanese and Taiwanese landfill sites and then melted them down to produce new yarn that was ultimately converted to fabric for the jerseys.
Friday, February 26, 2010
Posted by Armando at 9:33 AM