Thursday, September 17, 2009

New Nike Superfly

These cool new 6.8 ounce boots Nike Mercurial Vapor Superfly Soccer Boots, hand-crafted in Italy, are so light, you could fly to space with them, or feel like you're a cosmonaut, with such neat colors as Orion Blue/Metallic Silver/Obsidian/Max Orange!

What follows is very technical info, which you'll find fascinating if A: you're a bridge engineer or B: a soccer boot connoisseur who loves getting the latest and greatest and all things soccer. Either way - enjoy!

The strength of Nike Flywire technology can be found in strategically-placed filaments acting like cables on a suspension bridge and offering support precisely where a foot needs it. These strong filaments allow for a minimalistic shoe upper, reducing weight to help create Nike's lightest football boots ever. Further refinement with help from bio-mechanics experts in the Nike Sports Research Lab resulted in optimal placement of the filaments. Ultra-thin Teijin material covers the top of the foot, with the Flywire technology attaching to the outsole and holding the foot in place. The Mercurial Vapor Superfly is the lightest football boot Nike has ever made. Flywire technology allowed the shoe to be stripped of all unnecessary pieces without compromising durability.

10 grams lighter than the first generation, the Mercurial Vapor Superfly's revolutionary outsole combines a 3 layers / 12 bars carbon fiber TEPEX® thermoplastic chassis engineered for flexibility (forefoot) and stiffness (arch), with direct Injection molded studs.

The 12% weight reduction was achieved by coring-out the 4 heel studs as well as 4 of the forefoot ones. The direct injection process becomes clearly visible with the studs structure being called-out in the signature NIKE Max Orange. Not only are these studs lighter - but they're stronger and more durable.

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